Conclusion

Different Illustrators have different ways of conducting their practice and this depends almost entirely on their intended audience.  Illustrators who are self-published will have self-initiated projects and will work very independently. However although this method has its benefits such as giving the artist a strong visual identity it can also cause their work to become restricted and repetitive. This is why artists such as Simone Lia get their ideas and influences from real life and everyday conversation so that there is always a fresh and unpredictable pool of resources. Chris Ware’s practice focuses on presenting and visualising information often diagrammatically which is reminiscent of infographics. This gives him an original way of producing his novels which enables his popularity as not many people are doing the same thing. Similarly H.R.Giger had such a strong visual identity in his ‘Biomechanism’ style that this could be applied to many different aspects of art and design and his concepts gained mass appeal from his work in the ‘Alien’ films. Shaun Tan tries not to define an audience for himself but has elements that appeal to different sections of the audience i.e. the visual appeal of his illustrations to children and the more serious themes that adults will understand references to, so his books have a wide appeal. Illustration is applied art so the way the art will be consumed dictates how the art will be produced and so effects the way the Illustrator conducts their practice.